Business continuity has over past few years seen an incredible growth and investment due to rapid IT transformation. Emerging technical developments are continually driving the business continuity industry to respond in an efficient and robust manner. Time is of an essence when it comes to dealing with critical issues, and to strategise the core- business priorities.

We all know that business continuity serves as an oxygen mask to the survival of an Enterprise. Due to rapid Globalisation and recent security incidents, the change managers are now shifting their focus on business continuity not just to create a stable environment for their businesses but also to gain a competitive advantage while increasing the productivity and reducing the costs of their business operations. This poses a serious challenge specially when the income potential is uncertain due to ongoing financial instability.

Having your customers depend on your IT services in order to communicate, purchase, or manage orders is great for your business. It cements customer loyalty as customers willingly bind their processes to yours. But this all breaks apart when your applications or Web sites are suddenly unavailable. An example like this can have an devastating effect on your business and its reputation.

This important event will attempt to investigate how to transform and innovate business continuity processes to ensure no loss of business at all times. The industry leaders with many years of practical experience have been invited to share their expertise in dealing with ongoing challenges and how they managed to succeed in creating value for their investments in this key area. European Central Bank and EU have specially joined forces to collaborate on this dynamic platform.
This event is already generating great deal of interest from potential audiences due to the fact that it is not simply looking into the eye of the problem, but also offering cost effective dimensions to maximise ROI while maintaining productivity and reducing the overheads.